Welcome to Authenticity.
And welcome to AuthenticityBook.com. It's the place to learn more about the book Authenticity: What Consumers Really Want. But it's more than that... it's a place to learn more about the Real/Fake matrix and vote your opinion on such things, a place to add axiom violations to the Axiom Violation Gallery, and a place to read and contribute to the continued conversation about authenticity.
But, in order to get the most out of AuthenticityBook.com, you need to download the latest Flash player. This will allow you to engage in all the content, discussions and experiences around Authenticity.
Download the Flash Player */The Book
Why is this book called Authenticity anyway?
Jim & Joe's Authenticity Journal
Art Hotels
In his New York Times piece, "Art ...
Real Links
“Levi’s Courts the Young With a Hopeful Call” | The New York Times
The latest ad campaign from Levi Strauss, headed up by Doug Sweeny, vice president for Levi’s brand marketing, tries to “connect this 150-year-old brand with what is happening in the youth culture today”. Advertising columnist Stuart Elliott says the goal is to “invoke the heritage of the brand”.