To promote the Dutch translation of Authenticity: Managementboek.nl: Authenticiteit the publisher, SDU Uitgevers, hosted a great event on the topic, co-sponsored by the European Centre for the Experience Economy.
Kicking off the festivities was Dr. Anna Snel, who is doing her Ph.D. at the University of Amsterdam on the Experience Economy, which of course has naturally delved into authenticity as well. One of the things she said still sticks with me to this day: Anna made that point that a company’s primary competitive advantage (in an age when authenticity is becoming the new consumer sensibility) is “being yourself”. “No one else can ever be you,” she emphatically pointed out.
Quite so. I just wish I’d thought of that simple statement myself. . . .
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Joe, thanks for sharing Anna’s perspective. By the way…what would a 2X2 Matrix of “being yourself” look like? -SD-
[…] a way reminds me the ideas shared by Gilmore and Pine, in their last book Authenticity (2007), about celebrating key dates for a place. Posted by carlos9900 Filed in Experience […]