July 2nd, 2008

There Can Only Be One?

by Jim Gilmore

The recent free-styling NYC rap performance by Shaquille O’Neill
www.youtube.com/watch?v=eLJ65×0mbv0

brought to mind the mix-and-mashed NBA commercial that launched just this past April:
www.youtube.com/watch?v=j3vmpM2FGzU

What might these two NBA stars do to render their celebrity status more real?
One suggestion: a mix-and-mash rap song/album/video of the two “being
themselves” together!

For background on the commercial, see USA Today article:

NBA deliberately sending mixed messages

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