I was just telling someone about L’Occitane en Provence, and how one of the things I loved about this natural-authenticity-appealing retail chain was how every product actually came from Provence, and came with a story (a “true story” as the company likes to say).
Then I found out only offering Provençal goods was not a true story. While visiting the site to re-order some shaving cream (the cream is nice, but it’s shaving lotion is to die for), I was very surprised to discover that it was now offering products from Brazil! My immediate thought was “This is not authentic!”. Wouldn’t you know it, though, but L’Occitane pulls it off magnificently - almost as if they had been reading Chapters 7 and 9 of Authenticity where we address such concerns of expanding beyond the essence of the enterprise.
Read what it has to say here on its website:
L’OCCITANE en Provence is always in search of natural and authentic products. From the beginning, we have been guided toward new horizons and by the visionary spirit of our founder Olivier Bussan.
L’OCCITANE continues along this path by extending the story to another continent, South America. We are proud to present the creation of L’OCCITANE do Brasil - a brand that expresses the authenticity of a natural sun care line made exclusively in Brazil. Experience the culture, values and traditions of Brazil - a culture enriched in potent, natural ingredients to protect the skin from the sun.
L’OCCITANE do Brasil’s story begins in the North of Brazil, in the state of Para, where abundant ingredients are harvested, and ends in the South, in the Sao Paolo region, where all our products are processed. Each product has gone through a rigorous certification process by the Brazilian government.
At least for this customer, this is one extension that works, and works authentically.
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