Anyone who knows me — personally or through our writings (see Chapter 9 of Authenticity in particular, not to mention Disney, Pixar, and Corporate Acquisitions — gathers that I’m a big Pixar fan. I’ve loved every one of its movies — even the ones (like “Cars”) that didn’t seem that hot when viewing the trailer.
So why is it so good — and why does it (corporately even moreso than with its offerings) come off as so authentic? You can glean answers from a recent New York Times profile, “Pixar’s Art Leaves Profit Watchers Edgy“. Writer Brooks Barnes notes that Pixar co-founder John Lasseter “routinely says in interviews that marketability is not a factor in decisions about what projects to pursue” and that “he aims for stories that are rooted in the ages.”
These thoughts are echoed by the director of Pixar’s latest film, “Up” (opening May 29 at a theater near you), Pete Doctor, who said “We make these films for ourselves. We’re kind of selfish that way.”
So it may not be a formula for everyone, but pursuing one’s passion + being rooted in the ages + doing what you most want to do = authentic.
Loading ...