Not all advertising is phoniness-generating. A recent Kellogg ad that had been running on the back page of the A section of The New York Times does a marvelous job at rendering authenticity for Kellogg’s Corn Flakes.
It reprints a yellowed copy of the front page of the Times from exactly 100 years ago from that date, then includes its own antiqued ad at the bottom, saying “For more than 100 years Kellogg’s Corn Flakes has been a great way to start the day.”
As Scott McMurray points out at Business History Matters, “One of the most effective ways clients put their history to use is to put it in context.”
That’s exactly what Kellogg is doing here.
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