Archive for the ‘In the News’ Category
A selection of ink and links; some by us, some about us, but mostly about Authenticity.
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June 4th, 2008
An Interview with Joe Pine | Lapland Centre of Expertise for the Experience Industry
In this Q&A for the Lapland Centre of Expertise for the Experience Industry, Joe Pine delves into topics ranging from Mass Customization to Authenticity; touching on tourism, global competition, and - most importantly - what he wanted to be when he was a kid. (Hint: it wasn’t a best-selling author of business books!).
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May 21st, 2008
The Principles of Influential Authenticity, The Experience Economy and Phoniness Generating Machines | DishyMix Podcast
DishyMix host Susan Bratton, CEO of Personal Life Media, conducts an exceptional interview with Joe Pine on authenticity. Bratton’s insightful comments and questions reveal that she’s obviously done her homework on the topic. That - plus her broadcast quality production and voice - makes this link well worth the listen.
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May 16th, 2008
De Consument Is Het Product | Intermediair magazine
You don’t need to read Dutch to know that in the Experience Economy, the consumer really IS the product - and authenticity is the new consumer sensibility. But you do need to read Dutch to know what else Joe Pine says in this interview
with Intermediair magazine out of the Netherlands. -
May 9th, 2008
Authenticity is What Consumers Really Want | The Advertising Show
Joe Pine is interviewed by The Advertising Show and provides a some key points about authenticity in business. He also talks about some of the tools and techniques available to help render offerings to be more authentic.
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May 1st, 2008
An Authentic Experience with Pine & Gilmore | The Innovise Guys
A lengthy interview with Pine & Gilmore all about their collaboration and the development of ideas that led to the book. Plus bonus material on the Experience Economy and background on the types of participants who are attracted to their annual thinkAbout event.
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April 1st, 2008
Authenticity: The Essential New Event Currency | Corporate Event magazine
As Jim Gilmore explains in this informative Q&A session, today’s consumers want to do business with companies that offer more than affordability and quality. They want to buy from companies they believe in. And authentic events can help make them believers.
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March 20th, 2008
Synthetic Authenticity | TIME: 10 Ideas That Are Changing The World
In what is certainly a major moment for Authenticity, TIME magazine features a two-page spread dedicated to Authenticity, Pine & Gilmore, and Strategic Horizons in its “10 Ideas That Are Changing The World” cover story. TIME staff writer John Cloud, who spent extensive time interviewing Pine & Gilmore, puts his take on the ideas into context with a great closing: “Today you are authentic when you acknowledge just how fake you really are.” Indeed.
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February 19th, 2008
Unreal Marketing: Violating the Axioms of Authenticity | MarketingProfs
An authorized excerpt lifted from Chapter 3 of Authenticity, “The Supply of Inauthenticity”, in which the reader tags along with Brenda and Eddie, a fairly typical American couple as they encounter a plethora of goods and services whose tag lines are earmarked with “real”, “authentic”, or “genuine”. It’s through these encounters that Pine & Gilmore unveil the first three of their six authenticity Axiom Violations. Read on for what they are. . .
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February 12th, 2008
Business author will kick off Expo | BizTimes Daily
In addition to a plug for Joe Pine’s upcoming keynote during the fourth annual Small Business Times BizTech Expo on Wednesday, April 30, at Wisconsin State Fair Park, this brief release reveals some nuggets and exemplars about authenticity found in the book of the same title.
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February 1st, 2008
Keep It Real | Marketing Management
In this lengthy article for the American Marketing Association’s publication, Pine & Gilmore touch on nearly all the key concepts for learning to understand, manage, and excel at rendering authenticity. A must read for those seeking to educate themselves on how authenticity is impacting marketing.