Archive for the ‘In the News’ Category
A selection of ink and links; some by us, some about us, but mostly about Authenticity.
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February 1st, 2008
Keep It Real | Marketing Management
In this lengthy article for the American Marketing Association’s publication, Pine & Gilmore touch on nearly all the key concepts for learning to understand, manage, and excel at rendering authenticity. A must read for those seeking to educate themselves on how authenticity is impacting marketing.
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January 30th, 2008
Rendering Authenticity: How to Succeed in the Experience Economy | Knowledge@W. P. Carey
This online publication of the W.P. Carey School of Business at Arizona State University neatly reviews some of the key ideas of the Experience Economy and Authenticity, picking up on the important fact that authenticity is a judgment made by the consumer which is linked to self-image, and consumer desire to purchase goods and services that are closely aligned to that self-image.
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January 23rd, 2008
Is Authenticity What Consumers Really Want? | Sound of Ideas Radio Show
An hour-long interview with Jim Gilmore on the “Sound of Ideas” radio show airing on National Public Radio affiliate 90.3 WCPN in Cleveland. Host Dan Moulthrop proves to be a knowledgeable interviewer while insightful and challenging audience questions make this an excellent exploration of Authenticity.
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January 14th, 2008
Interview with Joe Pine | DIMACast Podcast
Jennifer Kruger interviews Joe in advance of his keynote presentation for the annual DIMA (Digital Imagining Marketing Association) Conference about why being perceived as authentic is the new consumer sensibility and key to business success.
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January 10th, 2008
Court as Theatre - Attorneys’ Learning from Starbucks’ Bad Acting | Law and More
All rise as writer and popular blogger on legal issues Jane Genova hands down commentary about the intersection of Authenticity, the Experience Economy, and THE LAW. An enjoyable and insighful post.
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January 8th, 2008
Tom Peters’ Cool Friends | TomPeters.com
Back in 1999 during the initial launch of The Experience Economy, Pine & Gilmore were interviewed at TomPeters.com, becoming one of Tom Peters’ first-ever “Cool Friends”. Now they reprise their appearance as Cool Friends, this time with a lengthy interview all about Authenticity.
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January 7th, 2008
Jim Gilmore on Authenticity | Principled Innovation with Jeff De Cagna
An excellent podcast interview with Jeff De Cagna of Principled Innovation, running nearly one hour. In it, Jim Gilmore covers several key topics on authenticity — especially Authenticity Axioms, heritage, and innovation as related to the management and branding of industry associations.
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January 4th, 2008
Jim Gilmore on Authenticity | Recognized Expert Radio
In this in-depth and revealing audio interview with host Bob Sommers of Recognized Expert (recognizedexpert.com), Jim Gilmore explores the notion that being authentic and being perceived as authentic are two very different things. Touching a variety of hot-button topics including marketing, politics, and the importance of managing the perception of authenticity in relation to professional expertise.
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January 4th, 2008
The End of Corporate Social Responsibility | Harvard Business Online
In this short post to Harvard Business Online’s “Conversation Starters”, Pine & Gilmore offer commentary on struggling CSR initiatives, and suggest an alternative approach to fulfilling this legitimate effort - without all the political camouflage. Take advantage of the opportunity to add your own thoughts to the mix as well.
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December 27th, 2007
What is authenticity really? | Duct Tape Marketing
So, how do you create authentic experiences? How do you become more than a commodity? John Jantsch of the popular Duct Tape Marketing podcast asks Jim Gilmore these questions and more in an interview touching on many of the intersections between Authenticity and the Experience Economy. Well worth a listen.