Archive for the ‘In the News’ Category
A selection of ink and links; some by us, some about us, but mostly about Authenticity.
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December 15th, 2007
“Natürlich, echt, Glaubhaft”| persönlich magazine
Dr. Urs Seilers, friend of the firm and strategic consultant, includes an interview in German with Joe Pine on the topic of Authenticity. Or as they say in German, “Authentizität”. You vill read now. Ve insist it!
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December 12th, 2007
Stop Dishing Out the Phoniness, Marketers | Advertising Age
There’s an old saw in advertising circles: Nothing makes a bad product
fail faster than good advertising. There should be a new one in
branding circles: Nothing makes a real branding effort fail faster than
a phony product. Phoniness results from representations that are
detached from a company’s actual identity.For this standard of authenticity, Pine & Gilmore share five key elements
that, though not exhaustive, can help you understand how to represent
your identity in the marketplace. -
December 7th, 2007
BizTech interview with Jim Gilmore | CoolCleveland.com
Jim Gilmore in a video interview by Thomas Mulready, onsite at Legacy Village. Legacy is one of Cleveland’s newest “lifestyle centers” and itself worthy of examination under the lens of Authenticity.
(And if you live in Cleveland and you’re not visiting and subscribing to Thomas’ excellent site, CoolCleveland.com, then you’re missing great news and commentary about the City. Check it out!)
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December 1st, 2007
Get Real | MeetingsNet.com
A series of Qs & As with interviewer Sue Pelletier of MeetingsNet.com, a portal site for the meetings industry. Good background on polarities, being true to self, and the challenges of site selection!
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November 27th, 2007
Authenticity: Are You Delivering What Consumers Want? | Harvard Business School Publishing
A rare opportunity to hear both Pine & Gilmore live together in this “virtual seminar” on December 6, hosted by Harvard Business School Publishing. If you missed it, there’s also a recorded version available here: Authenticity.
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November 26th, 2007
Authenticity book holds great tips for tourism marketing | Brand Canada
Influential branding blogger Steve Wright writes “For anyone involved in tourism marketing, particularly those involved in creating and managing visitor experiences, the book is chock-a-block full of great insights and ideas.”
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November 26th, 2007
Best Books of 2007 | Amazon Editor’s Picks for Business
Authenticity makes Amazon’s list of Top 10 business books for 2007!
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November 26th, 2007
‘Authenticity’ all the rage for the modern consumer by Tasha Kates | The Daily Progress
A 5-question Q&A with Jim Gilmore touching on Axiom Violations, fake vs. faux, and cheese.
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November 21st, 2007
What do consumers really want? | The Krow Show
Joe Pine, along host Paul McLoughlin of the Krow Show (that’s “worK” spelled backwards!), explore a variety of topics on authenticity, placemaking and marketing.
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November 20th, 2007
Confronting the authenticity conundrum | Total Experience by Bob Jacobson
Bob Jacobson, a Fulbright Scholar with a Ph.D. in Urban Planning & Design from UCLA writes, “This book is first-rate. But also challenging. Despite its business-book style, it’s not an easy read: you have to pay attention” and later “Their sincere attempt to come to grips with the authenticity conundrum is moving. Authenticity is a manifesto for our time that can’t be ignored.”