Archive for the ‘In the News’ Category
A selection of ink and links; some by us, some about us, but mostly about Authenticity.
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November 18th, 2007
Questioning Authority | Conference Board Review
A rare and lengthy Q&A with both Pine & Gilmore as they explain why companies need to keep it real…or at least seem to.
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November 14th, 2007
Authenticiteit is wat wij willen | FD.nl
For those who read Dutch (itself a study in the perception
of authenticity), this review by Roy Van Dolm in their Financial Times
equivalent. A couple snippets translated (unofficially) by a friend in the
Netherlands:
“A worthy successor of ‘The Experience Economy’”
“Excellent & clearly written”
“A must read for everybody involved in marketing, communication and consumer behavior”
“Decision makers within the education and government environment should also read this, because the book is about how to fascinate/interest people”(Or…perhaps this entire article is just a rundown of local school board elections!)
Link to article: http://www.fd.nl/ShowKrantArtikel.asp?KrantArtikelId=589140
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November 13th, 2007
Keeping Marketing’s Promises | Strategy+Business
As Pine & Gilmore write is this lengthy article for Strategy+Business, the fundamental problem with advertising: It’s a phoniness-generating machine. What companies need, therefore, is a new approach to demand creation that actually enables — make that forces — a company to be what it says it is. To borrow the phrase architect Jon Jerde made famous, that discipline is placemaking.
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November 12th, 2007
Q&A: Gilmore Keeps It Real | Adweek
An interview with Adweek’s Joan Voight focusing on branding, customization, marketing in general and being true to self in the brand world.
Link to article: Q&A: Gilmore Keeps It Real
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November 2nd, 2007
Get Real: Hire a Chief Experience Officer | Marketing Daily
As advertising and marketing campaigns increasingly fail to reach their intended audiences, Joe Pine and Jim Gilmore admonish companies to designate a Chief Experience Officer and suggest a method for measuring the effectiveness of staging experiences vs. spending on advertising.
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October 24th, 2007
The Right Side of Reality | The Financial Times
For Joseph Pine and James Gilmore, the Niketown store in midtown Manhattan may just have become a little more “real.”
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October 23rd, 2007
Authenticity with Joe Pine | Gabe Wisdom Show on Business Talk Radio Network
A wide-ranging interview with Joe Pine on the implications of Authenticity in business and beyond.
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October 15th, 2007
Consumers Seek ‘Real’ Even If It’s Fake | Globe Street Retail
Authenticity has overtaken quality as the prevailing purchasing criterion with consumers buying based on how well an acquisition conforms to their individual self-images.
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October 10th, 2007
Interview with Joe Pine | Experienceology.com
A 24-minute interview with Joe Pine discussing how cultural trends have impacted the desire for authenticity and offering some ideas for businesses and nonprofits to address their own authenticity issues.