Archive for the ‘Real Links’ Category
These are the sites, articles, and interesting online content we’re finding that have to do with Authenticity. Read on.
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August 23rd, 2010
“Screaming Through the Trees” | The New York Times
Appeal to natural authenticity renders roller coaster more real and thus attracting more riders.
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August 2nd, 2010
“Heritage is Subjective” | BlackCoffee
Brand expressionists Laura Savard and Mark Gallagher of Blackcoffee discuss two company situations — “One true. One false. Both authentic.” — to make the point, as the title attests, that heritage is subjective — and authenticity personally determined.
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July 30th, 2010
“Building the LEGO Universe Online” | IEEE Spectrum
While we’re always interested in how our most expansive exemplar of the Placemaking Portfolio, LEGO, expands its portfolio, what struck us here is how David Kushner notes that the company “must stay faithful to its meticulous engineering,” and so “Everything built in the game must be buildable in real life.” This came out of the journalist’s initial approach to the virtual world: “How could you possibly do this online in a way that’s authentic?”
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July 23rd, 2010
“How LEGO Revived Its Brand” | BusinessWeek
Jay Greene discusses the direct relationship between design and LEGO’s fall and rise in an excerpt from Design Is How It Works. EVP Mads Nipper proclaims that the company “has refound its identity.”
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July 20th, 2010
“Don’t Undermine Your Own Brand” | BusinessWeek
Steve McKee, president of McKee Wallwork Cleveland Advertising, says that “Every brand can find its place of authenticity.” He points to three factors authenticity requires from a corporate perspective: honesty, credibility, and consistency.
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July 19th, 2010
“Brilliant Mistakes” | The New York Times Magazine
Rob Walker, in his regular Sunday New York Times Magazine‘ “Consumed” column, provides a number of examples on how digital technology simulates the flaws of prior technology to render authenticity.
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July 16th, 2010
“Jack White and the ‘Pro-Real Experience’ Economy” | The Atlantic
Creative Classist Richard Florida writes in a blog post for The Atlantic of the shift to the Experience Economy, citing musician Jack White of the White Stripes on how this accompanies a desire for “the production and consumption of real-world, authentic experiences.”
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July 15th, 2010
“For FarmVille Players, a Crop From a Real Organic Farm” | The New York Times
Now from Zynga social media site: Real organic online virtual foodstuffs. Enough said.
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July 11th, 2010
“Art With Abandon” | The New York Times Sunday Magazine
The always insightful Rob Walker details a wonderful example of embracing art as a means of rendering authenticity in the transformation of inner city blight into a visually appealing landscape. Now if we could see the same practical approach applied to empty inner office cubicles!
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July 11th, 2010
“Synthetic Marijuana Sold as Incense Spurs Bans in Many States” | The New York Times
Call it a Fake War on Drugs? Articifial pot may not show up on drug screening tests, but it sure does show how widespread the marketplace fakery has spread.