Archive for the ‘Real Links’ Category

These are the sites, articles, and interesting online content we’re finding that have to do with Authenticity. Read on.

June 30th, 2009

“Levi’s Courts the Young With a Hopeful Call” | The New York Times

The latest ad campaign from Levi Strauss, headed up by Doug Sweeny, vice president for Levi’s brand marketing, tries to “connect this 150-year-old brand with what is happening in the youth culture today”. Advertising columnist Stuart Elliott says the goal is to “invoke the heritage of the brand”.
June 26th, 2009

“real people in real time” | www.cardus.ca

Gerrit Verstraete – artist, minister, “poet, author, husband, father, grandfather [and] ‘pancake man’” — writes of “real people in real time” and his 14 volumes of “coffee shop people sketchbooks,” offers insights on art and faith, and in the process help renders himself authentic to unknown readers in virtual space.
June 23rd, 2009

“Searching For Scarcity” | Forbes

In a time of abundance, what are consumers looking for? As an unnamed person from VisitScotland puts it, “People are rich in information, but they don’t feel rich in a real experience — that is the new value for us to sell.”
June 22nd, 2009

“Newscaster, Once Mocked, Now Casts Mock News” | The New York Times

At first former CNN newscaster Bobbie Battista resisted performing that function for the satirical Onion News Network, but then, according to journalist Tim Arango, she “considered her (low) opinion of the state of cable news today and saw that the space between real and fake news was shrinking.”
June 19th, 2009

“Kayaking Goes Over the Edge” | The Wall Street Journal

Technological advances in equipment, and the availability of artificial wave “holes” in which to practice, allow “kayakers” to pursue original authenticity by departing in form from anything the sport has seen before. He who makes the “first descent” can naturally claim the most real run.
June 17th, 2009

“At Starbucks, It’s Back to the Grind” | The Wall Street Journal

The sights, sounds and smells of Starbucks return to honor its heritage and be true to its self.
June 16th, 2009

“Silencing The Voice That Says You’re a Fraud” | The Wall Street Journal

In a piece that immediately reminded us of Willliam Ian Miller’s wonderful book Faking It, journalist Melinda Beck investigates how our “Inner Critic” accuses us of being a poseur.
June 16th, 2009

“On Time? That’s Debatable” | The New York Times

What’s the real on-time performance of U.S. airlines? It’s hard to really know.
June 16th, 2009

“Golfing Through the Stratosphere” | The New York Times

Mix-and-mash of miniature golf and outer space helps render authenticity at the new Hall of Science in Flushing Meadows, Queens.
June 15th, 2009

“Generations Mingle at This Year’s Bonnaroo” | The New York Times

Bonnaroo thinks polarity, rendering generations more cross-generational by juxtaposing old and young, vanishing and vanity.