Archive for the ‘Real Links’ Category
These are the sites, articles, and interesting online content we’re finding that have to do with Authenticity. Read on.
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July 5th, 2008
www.helpthehoneybees.com
One principle for natural authenticity that we wrote about in Authenticity was to Stress Materiality, and we asked: What one raw material might serve as a unifying force in rendering authenticity? In a clever twist on that question, Häaggen-Dazs asks: What one creature might serve as a unifying force in rendering authenticity? Their authenticity-rendering answer: the honey bee.
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June 30th, 2008
Rickshaw Bagworks
The folks who founded bag mass customizer Timbuk2 are up to it again, this time with a website that subtly appeals to authenticity in many ways (including the “works” in the name).
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June 29th, 2008
“Voices of Genuine Originals, Chosen by One Who Should Know” | The New York Times
Country music artist Emmylou Harris describes five fellow musicians who, personally determined by her, are the real thing.
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June 29th, 2008
“Snack Mentality” | New York Times Magazine
Consumed columnist Rob Walker on what makes Pirate’s Booty brand of snacks so darn Arrrrr-thentic.
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June 28th, 2008
www.teva.com
The curbside collection teva (pronounced “teh’-vah”) which means “nature” in Hebrew, has appealed to natural authenticity from the very origin of the company some 20 years ago. It continues that heritage with its new line of shoes, called the Keagan Canvas and presented to customers as part of “the curbside collection.” The company says the casual shoes are “loaded with trashy features like post-consumer recycled PET canvas upper and recycled rubber outsoles.”
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June 27th, 2008
“PR Fairy Tales Pitches Disguised as Children’s Books” | Inc. magazine
These fake books deliver real value by juxtaposing the media and the message.
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June 27th, 2008
“My Top 10: Will Arnett” | Entertainment Weekly
In an age where authenticity is becoming the new sensibility (cue violins), the Real/Fake Matrix takes Hollywood by storm! Or at least it makes Arrested Development’s Will Arnett’s radar screen — see #6 in his Top 10 list here.
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June 26th, 2008
“Down With Helvetica: Design Your Own Font” | The New York Times
The latest tool in the authenticity-rendering game: custom fonts that “can shape reality” by providing that “aura of reality” so that people respond “it was real”.
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June 25th, 2008
Keebler FlipSideS
The folks at Kellogg’s answered the Original Authenticity question: What could be mixed and mashed into a single new offering? Their answer: pretzels and crackers!
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June 25th, 2008
“In Overhaul, Disney.com Seeks a Path to More Fun” | The New York Times
The Walt Disney Company fills out the virtual side of its Placemaking Portfolio by enhancing its flagship site, Disney.com, to be more experiential while connecting mobile phones at the World Wide Web level (or World Wide Markets level, reaching people wherever they are, depending on how you think about it) to its new experience domain, Pixie Hollow.
