Archive for the ‘Real Links’ Category

These are the sites, articles, and interesting online content we’re finding that have to do with Authenticity. Read on.

July 7th, 2010

“Can Honest Tea Say No to Coke, Its Biggest Investor?” | The New York Times

Interesting debate on how Honest Tea can/should stay true to itself after being bought by Coca-Cola.
July 6th, 2010

“Closing In on the Formula for Artificial Skin” | The Wall Street Journal

Real progress is being made in the development of fake skin. Many will benefit when artificial skin is better perfected.
July 1st, 2010

“Getting Real at Natural-History Museums” | The Chronicle of Higher Education

Thomas Benton (interestingly, not his real name) on the issue of authenticity in natural history museums, prompted by the twice-received query in front of the dinosaur exhibit at the Academy of Natural Sciences in Philadelphia, “Are any of these real?”
June 24th, 2010

“The War Is Fake, the Clothing Real” | The New York Times

Signs of a new military-experiential complex? Clothing companies must render authenticity to help create realistic war simulations for soldiers in training.
June 24th, 2010

“Levi’s Proclaims ‘We Are All Workers’” | MarketingDaily

Levi’s is working hard to reclaim some of its lost authenticity not just through its new advertising campaign, but by relating that to a series of new places, Levi’s Workshops, that involve local communities by focusing on particular crafts — the heritage of the original working man’s jeans.
June 24th, 2010

“My Next Book Will Be Called ‘The Authenticity Gap’” | innovation playground

Business strategist Idris Mootee smartly discussed the gap between what companies say about themselves and what they do — and who they are.
June 21st, 2010

“It’s Not a Stuffed Animal, It’s a $6,000 Medical Device” | The Wall Street Journal

Artificial baby seals look and feel real, offering comfort to seniors at nursery homes. Some question the value of these “faux relationships”; others wonder why no one objects when the same seniors hold plastic “human” dolls. Yet another polarizing battle line for companies attempting to render authenticity.
June 18th, 2010

“The Story Of Self-Identity” | MarketingDaily

Cognitive anthropologist Bob Deutsch turns his gaze to “Post-88s” — females 22 and under — and determines that they are “seeking to discover and express more of their true identity. For them to approve a product, it must reflect and expand these young women’s sense of authenticity. Everything else is simply lost in translation.”
June 16th, 2010

“It’s a Bird, It’s a Plane; It’s a Robotic Bald Eagle” | The Wall Street Journal

Lifelife-looking eagles and falcons mimic birdlife behaviors via radio-control to keep real birds from aircraft engines on runways. Wall Street Journal reporter Daniel Michales writes, “few potential victims hang around to see if Falco [Bird Raptor Internacional’s robot-bird] is real.” We hate to admit it, but evidently, rendering authenticity is for the birds!
June 14th, 2010

“Creating Chicken Without the Egg” | TIME

Or, the “quest for fake chicken”… Soy-chicken the latest breakthrough from “soy-meat” inventors. Available soon in a real supermarket near you?