Archive for the ‘Real Links’ Category
These are the sites, articles, and interesting online content we’re finding that have to do with Authenticity. Read on.
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June 12th, 2010
“A Bet on Last Century’s Styles To Open This Century’s Wallets” | The New York Times
“Glancing backward” as a means of rendering authenticity: look for more companies to revive the past as a source for inspiring original authenticity.
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June 7th, 2010
“Hyatt Heir Checks Back Into Hotel Industry” | The New York Times
It’s a joy to read John Pritzker’s explanation of why Geolo Capital makes for such a good partner with Chip Conley’s Joie de Vivre Hospitality: “We have very like-minded ideas about the guest experience, the notion of authenticity, what people are looking for and how to treat your staff.” Not a bad list of factors to concern oneself with in any business dealings.
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June 2nd, 2010
“Working holiday for artists & better souvenirs for an Italian town” | Springwise
The trendwatchers at Springwise discovered the southern Italian town of Rivello inviting artists from around the world to set up shop for at least a week to provide alternatives to “trivial, mass-produced objects, quite often camouflaged as fake local handcrafts”.
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June 1st, 2010
“Faux Friendships” | Utne Reader
The Utne Reader leverages principle of “re’-” in republishing The Chronicle of Higher Education’s December 9, 2009 article on the “Faux Friendships” of Facebook.
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May 28th, 2010
“Pocketbooks, Cars and the Mystique of the Handmade” | The Wall Street Journal
De Gustibus columnist Eric Felton never once mentions any variation of the word “authentic”, but it nonetheless permeates his analysis of why we consumers like it handmade.
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May 20th, 2010
“Keeping it Real” | MarketingDaily
Matthew Huss argues that marketing and branding must get real, with actions authentically emanating from inside the corporation’s true self.
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May 18th, 2010
“Inside Intel’s Marketing Strategy” | Forbes
Intel shifts from advertising to placemaking as Generation Y, according to Chief Marketing Officer, Deborah Conrad, “don’t want to be marketed to. They don’t want anything that isn’t authentic. So we’re creating something that is.”
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May 3rd, 2010
“‘Authentic’ is dead” | a smart bear
Blogger Jason Cohen makes the case that marketers ought to retire a set of words that are overused when not misused — with “authentic” at the top of the list. We say “Amen” to that. Don’t say you’re authentic, be authentic!
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May 2nd, 2010
“Sanctioned Subversion” | The New York Times Sunday Magazine
The always insightful Rob Walker shares his perspective on the “faux-authentic uniform” of the U.S. Olympic Skatesboarding team and the murketing exploits of outfitter Burton Snowboards.
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May 1st, 2010
“Domino’s ‘we stink’ strategy pays off” | Chicago Tribune
In the age of authenticity, speaking truth (even — make that especially — uncomfortable truth) pays off.